This project studies the implementation of advertising and marketing into the design of a shopping mall located in a strategic point on the outskirts of the city of Linz. Distinct visual elements are integrated into the design seeking interaction and communication with users and by passers. From the nearby roads, the Lifestyle Centre’s facades serve as grand advertising screens. As the building is approached, the level of information and interaction is increased leading to a public square which hosts activities and invites the users to enter the building. Once inside the building shops and restaurants keep communicating and interacting with end users with the sole purpose of increasing their sales.
Concept design for the new shopping mall "Lifestyle Centre" in Linz, Austria.
Date: May 2013
Client: GWG Linz (Gemeinnützige Wohnungs-gesellschaft der Stadt Linz GmbH)
Award: First Prize